X I D E A S

Using creativity to transform ideas into innovation

Archives for the ‘Creativity’ Category

Paul Bennett: Design is in the details

By Jorge • Dec 3rd, 2007 • Category: Creativity, Innovation, Inspiration

 
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems. Ideo creative director Bennett shows how his firm works to reframe the everyday realities of its diverse clients to create results […]



Larry Lessig: How creativity is being strangled by the law

By Jorge • Dec 2nd, 2007 • Category: Creativity

 
Larry Lessig gets TEDsters to their feet, whooping and whistling, following this elegant presentation of three stories and an argument. The Net’s most adored lawyer brings together John Philip Sousa, celestial copyrights, and the "ASCAP cartel" to build a case for creative freedom. He pins down the key shortcomings of our dusty, pre-digital intellectual property […]



Challenges Part 2

By Jorge • Nov 20th, 2007 • Category: Creativity, Innovation, Inspiration

BUGS
Ideas sometimes grow out of irritation. One person was bugged by his inability to remember important dates such as anniversaries, birthdays and so on. He was always a day late with presents. He made his bug into a challenge and created a product: vacuum packed canned roses to be stored and used for emergencies.
After you […]



Developing your creativity.

By Jorge • Oct 16th, 2007 • Category: Creativity, Experiment, Innovation, Inspiration, Strategies

Everyone has creative talent, but many people lack confidence in their own creativity. “I’m not very creative” is a common lament, even from people who manage their careers well and are extremely successful in bringing value to the business where they work. In fact, developing a more efficient approach to your own workload requires […]



Right Brained or Left Brained.

By Jorge • Oct 13th, 2007 • Category: Creativity, Fun & Games

Can you see which way the dancer is spinning? If you think she’s going clockwise, you’re apparently right-brain dominant (imaginative, philosophical, touchy-feely, impetuous); if you see her going counter-clockwise, you’re left-brain dominant (logical, practical, detail-oriented, safe). If you’re are able to alternate views to see her going in both directions, then you’re just a plain […]



Creative Whack #3 Have something at Stake.

By Jorge • Oct 1st, 2007 • Category: Creativity, Fun & Games, Inspiration, Strategies

This week’s creative whack is….card 57 Have something at stake.
A frozen-fish processor had trouble selling a new line of frozen fish because it tasted "flat". The company tried everything to keep the fish fresh including holding them in tanks until just before processing but to no avail. Then someone suggested: "Put a predator in there […]



Creativity and Illusions go hand in hand.

By Jorge • Sep 17th, 2007 • Category: Creativity, Uncategorized

Scary House Illusion - video powered by Metacafe

This is an illusion made from the guys over at CoolopticalIllusions. As you can see even a kid can do this. Which is exactly the point, when we were kids we could take any object or picture and give it at least 5 different meanings. To be creative, […]



We don’t see things as they are, we see them as we are.

By Jorge • Sep 14th, 2007 • Category: Creativity, Experiment, Innovation, Inspiration, Techniques

Studies in neuroscience indicate that the sense we make of external things is based in small part in what we see outside and in large part on the patterns located in our minds. The mind appears to do this, in part, by choosing to ignore some of the external world. Our eyes and ears constantly […]



Creative Whack for all of us.

By Jorge • Sep 12th, 2007 • Category: Creativity, Inspiration, Techniques

Every once in awhile all of us need that fresh view to give us that insight that we’re looking for. Roger Von Oech’s Creative Whack Pack is a collection of 64 cards that contain strategies, some are techniques to generate ideas, some highlight places to look for ideas, some lend you some decision making advice […]



Pump Up your mind to become an idea person.

By Jorge • Sep 10th, 2007 • Category: Creativity, Inspiration, Resources, Strategies

Are you an idea person? Following these 10 tips from Michael Michalko’s Thinkertoys you’ll be able to become an everyday idea person. Pumping your mind is like making a path through tall grass. Originally there is no path, yet as you walk the same way each time, one appears. In the same way, you may […]