Paul Bennett: Design is in the details
By Jorge • Dec 3rd, 2007 • Category: Creativity, Innovation, Inspiration
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems. Ideo creative director Bennett shows how his firm works to reframe the everyday realities of its diverse clients to create results […]
