X I D E A S

Using creativity to transform ideas into innovation

Archives for the ‘Techniques’ Category

Challenges Part 1

By Jorge • Oct 29th, 2007 • Category: Business Strategies, Innovation, Inspiration, Strategies, Techniques

This is the first part of a 4 part series of articles regarding challenges.
Imagine 5 brilliant entrepreneurs sitting down to consider new ideas. They can’t get started until someone proposes something. But where does the proposal come from? How do they decide what problem to solve? Who decides the focus? How do they determine the […]



We don’t see things as they are, we see them as we are.

By Jorge • Sep 14th, 2007 • Category: Creativity, Experiment, Innovation, Inspiration, Techniques

Studies in neuroscience indicate that the sense we make of external things is based in small part in what we see outside and in large part on the patterns located in our minds. The mind appears to do this, in part, by choosing to ignore some of the external world. Our eyes and ears constantly […]



Creative Whack for all of us.

By Jorge • Sep 12th, 2007 • Category: Creativity, Inspiration, Techniques

Every once in awhile all of us need that fresh view to give us that insight that we’re looking for. Roger Von Oech’s Creative Whack Pack is a collection of 64 cards that contain strategies, some are techniques to generate ideas, some highlight places to look for ideas, some lend you some decision making advice […]