X I D E A S

Using creativity to transform ideas into innovation

Posts Tagged ‘business’

Service Innovation.

By Jorge • Oct 14th, 2007 • Category: Innovation

When we think about innovation we associate it with products like ipod’s, cell phones, computers, video game consoles, etc. But now companies, consultants and researchers are shifting their focus from products to services.
So what is service innovation? An example is the story of Thomas Edison, the inventor and innovator who came up with the lightbulb. […]